مقاله Investigation of the relationship between customerدرbased brand equity and performance of insurance companies in sales of
مقاله Investigation of the relationship between customerدرbased brand equity and performance of insurance companies in sales of life and saving insurance با word دارای 10 صفحه می باشد و دارای تنظیمات در microsoft word می باشد و آماده پرینت یا چاپ است
فایل ورد مقاله Investigation of the relationship between customerدرbased brand equity and performance of insurance companies in sales of life and saving insurance با word کاملا فرمت بندی و تنظیم شده در استاندارد دانشگاه و مراکز دولتی می باشد.
این پروژه توسط مرکز مرکز پروژه های دانشجویی آماده و تنظیم شده است
توجه : در صورت مشاهده بهم ریختگی احتمالی در متون زیر ،دلیل ان کپی کردن این مطالب از داخل فایل ورد می باشد و در فایل اصلی مقاله Investigation of the relationship between customerدرbased brand equity and performance of insurance companies in sales of life and saving insurance با word،به هیچ وجه بهم ریختگی وجود ندارد
بخشی از متن مقاله Investigation of the relationship between customerدرbased brand equity and performance of insurance companies in sales of life and saving insurance با word :
سال انتشار: 1392
محل انتشار: دومین کنفرانس بین المللی مدیریت، کارآفرینی و توسعه اقتصادی
تعداد صفحات: 10
چکیده:
Brand equity is one of the concepts distinguishing among brands. What attracts the consumer to the brand and causes to choose that brand is its value and it is recognized as brand equity. Brand equity is utility and added value which is added by brand to a product in comparison with another one. Factors such as perceived quality of brand, cost-driven perceived quality of brand, uniqueness of brand, willingness to pay more, awareness of brand name, familiarity with brand, popularity of brand, organizational connections and sustainability of brand picture are among constituting dimensions of brand equity. In this research, the relationship between brand equity and performance of insurance companies in sales of life and saving insurance has been investigated. Present paper is applied from purpose point of view and is descriptive-analytical from method point of view. Statistical population includes eight insurance companies (Asia, Alborz, Iran, Parsian, Toseeh, Dana, Mellat and Novin insurance) and their sale has been investigated through random sampling. Analysis of research findings through correlation test and SPSS software version 17 showed a positive and significant relationship between brand equity and sales of life and saving insurance in insurance companies. This also means that insurance companies which have higher brand equity in mind of customers will have a higher amount of sale